Pride Enjoy, a new all natural, plant-based, allergen free baking company introduces Radical Rainbow Cookies

Riverhead, NY (PRWEB) October 05, 2014

Pride Enjoy enters the specialty cookie market with a gluten-free and vegan-friendly treat called Radical Rainbow Cookies. Pride Enjoy is a new baking company from Long Island’s East End. “Now everyone can enjoy the tri-color Italian cookie. Our colorful, almond flavored, cake-like cookies with jam and outer layers of chocolate meet the dietary needs of Vegans and people with allergies to wheat, soy, milk, eggs and nuts,” explained Janel Ordemann, Owner, Pride-Enjoy, Riverhead, New York.

Radical Rainbow Cookies were created for everyone to enjoy, especially people who have allergies or opt for natural ingredients in food choices. Business owner and cookie creator Janel Ordemann has developed a cookie recipe that maintains all of the desirable qualities to appeal to a broad audience without leaving anyone out. “The goal of these cookies is to appeal not only to cookie lovers but to consumers who are often left out because of allergies,” states Ordemann. According to FARE (Food Allergy Research & Education) 4 percent of American adults have severe life threatening food allergies, 8 percent of American children have food allergies, 2.5 percent of Americans follow a Vegan diet and 45 percent of Americans purchase and consume all natural foods. According to the CDC food allergies among children increased 50 percent between 1997 and 2011.

There is broad market appeal for a product serving a growing population that must consume foods such as Pride Enjoy’s Radical Rainbow Cookie. “Too often people, especially children, are left out of the fun when foods are off-limits because of health concerns,” adds Ordemann. This has not gone unnoticed according to a report from companiesandmarkets.com. The global food allergy and intolerance market is expected to exceed $ 26 billion by 2017. Food Product Design magazine reports, “It is clear that the “free-from sector” is set for further growth, with interest continuing to spread from those diagnosed as celiac disease, food allergies and intolerances, as well as rising interest in health and wellness. This sector is poised for continued growth due to ongoing development of a greater range of products that don’t sacrifice quality, texture or taste.”

Janel Ordemann, a professional assistant with Suffolk Community College Baking & Pastry Arts Program in Riverhead, worked for months to source ingredients and get the recipe just right. Obstacles involved replacing conventional food coloring with plant dyes, including almond flavor while following nut-free guidelines, sourcing a chocolate free of soy and milk, and finding a gluten free flour that leaves no gritty mouth-feel. “Anything less than perfection was not an option,” she states.

A Kickstarter campaign has been launched to help fund this emerging alternative baking company. Rewards (most of which include their Radical Rainbow Cookies) are offered to project backers as a thank you for their support. If fully funded (Kickstarter is all or nothing) the money will go toward certifications (Kosher, Non-GMO, Gluten-Free, Vegan) and lab tests regarding nutritionals and allergens, in addition to other more common baking company start-up expenses. The campaign is not only a great way to give the business a strong financial start, but also a way to connect with different communities while launching their specialty cookies.

The company plans for a majority of its sales to be wholesale. Initially they see Radical Rainbow Cookies being sold in Suffolk County gourmet markets, delis, cafes, and health food shops. They also plan to take part in Farmers Markets. This is where they will get a chance to directly interact with their customers and receive feedback. The shared gluten free commercial kitchen that the company has lined up lends itself perfectly to a sales model of this nature.

About Janel Ordemann:


As a Professional Assistant for Suffolk Community College Baking & Pastry Arts Program, and a graduate of the program herself, Janel hopes to serve as an inspiration to her students. After completing the program Ordemann then worked several years in retail bakeshops and a baking test kitchen. She is now proud to stand behind her product that is not only scrumptious, but also chemical, cruelty, and allergen free. Those interested in supporting the Kickstarter campaign should visit http://www.kickstarter.com/projects/1263119737/new-alternative-cookie-project If you would like to carry her cookies at your retail location contact her at http://www.pride-enjoy.com

Find More Recipes Press Releases

Pride Enjoy, a new all natural, plant-based, allergen free baking company introduces Radical Rainbow Cookies

Pride Enjoy, a new all natural, plant-based, allergen free baking company introduces Radical Rainbow Cookies

Riverhead, NY (PRWEB) October 05, 2014

Pride Enjoy enters the specialty cookie market with a gluten-free and vegan-friendly treat called Radical Rainbow Cookies. Pride Enjoy is a new baking company from Long Island’s East End. “Now everyone can enjoy the tri-color Italian cookie. Our colorful, almond flavored, cake-like cookies with jam and outer layers of chocolate meet the dietary needs of Vegans and people with allergies to wheat, soy, milk, eggs and nuts,” explained Janel Ordemann, Owner, Pride-Enjoy, Riverhead, New York.

Radical Rainbow Cookies were created for everyone to enjoy, especially people who have allergies or opt for natural ingredients in food choices. Business owner and cookie creator Janel Ordemann has developed a cookie recipe that maintains all of the desirable qualities to appeal to a broad audience without leaving anyone out. “The goal of these cookies is to appeal not only to cookie lovers but to consumers who are often left out because of allergies,” states Ordemann. According to FARE (Food Allergy Research & Education) 4 percent of American adults have severe life threatening food allergies, 8 percent of American children have food allergies, 2.5 percent of Americans follow a Vegan diet and 45 percent of Americans purchase and consume all natural foods. According to the CDC food allergies among children increased 50 percent between 1997 and 2011.

There is broad market appeal for a product serving a growing population that must consume foods such as Pride Enjoy’s Radical Rainbow Cookie. “Too often people, especially children, are left out of the fun when foods are off-limits because of health concerns,” adds Ordemann. This has not gone unnoticed according to a report from companiesandmarkets.com. The global food allergy and intolerance market is expected to exceed $ 26 billion by 2017. Food Product Design magazine reports, “It is clear that the “free-from sector” is set for further growth, with interest continuing to spread from those diagnosed as celiac disease, food allergies and intolerances, as well as rising interest in health and wellness. This sector is poised for continued growth due to ongoing development of a greater range of products that don’t sacrifice quality, texture or taste.”

Janel Ordemann, a professional assistant with Suffolk Community College Baking & Pastry Arts Program in Riverhead, worked for months to source ingredients and get the recipe just right. Obstacles involved replacing conventional food coloring with plant dyes, including almond flavor while following nut-free guidelines, sourcing a chocolate free of soy and milk, and finding a gluten free flour that leaves no gritty mouth-feel. “Anything less than perfection was not an option,” she states.

A Kickstarter campaign has been launched to help fund this emerging alternative baking company. Rewards (most of which include their Radical Rainbow Cookies) are offered to project backers as a thank you for their support. If fully funded (Kickstarter is all or nothing) the money will go toward certifications (Kosher, Non-GMO, Gluten-Free, Vegan) and lab tests regarding nutritionals and allergens, in addition to other more common baking company start-up expenses. The campaign is not only a great way to give the business a strong financial start, but also a way to connect with different communities while launching their specialty cookies.

The company plans for a majority of its sales to be wholesale. Initially they see Radical Rainbow Cookies being sold in Suffolk County gourmet markets, delis, cafes, and health food shops. They also plan to take part in Farmers Markets. This is where they will get a chance to directly interact with their customers and receive feedback. The shared gluten free commercial kitchen that the company has lined up lends itself perfectly to a sales model of this nature.

About Janel Ordemann:


As a Professional Assistant for Suffolk Community College Baking & Pastry Arts Program, and a graduate of the program herself, Janel hopes to serve as an inspiration to her students. After completing the program Ordemann then worked several years in retail bakeshops and a baking test kitchen. She is now proud to stand behind her product that is not only scrumptious, but also chemical, cruelty, and allergen free. Those interested in supporting the Kickstarter campaign should visit http://www.kickstarter.com/projects/1263119737/new-alternative-cookie-project If you would like to carry her cookies at your retail location contact her at http://www.pride-enjoy.com

Related Recipes Press Releases

Pride Enjoy, a new all natural, plant-based, allergen free baking company introduces Radical Rainbow Cookies

New Activz Greens Smoothie with 8 Organic Superfoods & More Launched at Natural Products Expo East

Baltimore, MD & Salt Lake City, UT (PRWEB) September 19, 2014

Activz Whole-Food Nutrition is pleased to launch the new Activz Greens Smoothie product, a new whole-food produce powder smoothie, at Natural Products Expo East, September 18th-20th in Baltimore, MD. Activz Greens Smoothie is a whole-food powder with 8 organic super foods combined in one convenient – and absolutely delicious —Greens Smoothie. Details released at Natural Products Expo East, September 18th-20th in Baltimore, MD.

The new Activz Greens Smoothie provides phytonutrients from 8 organic super foods: kale, spinach, parsley and spirulina, plus grasses including barley, oat, alfalfa and wheatgrass. The Activz Greens Smoothie:

    Is satisfying and sweet to taste with just 1g sugar.


     Eliminates the washing and chopping steps that are usually required to get the benefits of organic greens.†


    Is rich in the green pigment chlorophyll, a potent antioxidant that supports ongoing detoxification.†


    Provides even more antioxidants from fruits and herbs, including grape seed, curcumin, citrus fruits, berries and more.†


    Comes with a blend of 10 diverse probiotic strains, which help support a healthy gut.†


    Provides the naturally occurring plant fiber and enzymes that support nutrient absorption and healthy digestion.†


    Is an excellent source of vitamin C, sourced from organic acerola cherries, and vitamin D, sourced from organic white button mushrooms.

†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

The new Activz Greens Smoothie is part of of the revolutionary new whole-food and organic produce powders line by Activz Whole-Food Nutrition that are easy-to-use, preservative-free and available in a variety of organic fruit, vegetable and grass options like organic kale, beet, carrot, mango, strawberry, blueberry-acai and more. Thanks to the Activz patented dehydration process, a method which gently evaporates only the water molecules while leaving vital nutrients intact, the powders retain all the nutrition of fresh produce.

Details about the rest of the Activz produce powder line, and the new Activz recipe book, The Simple Scoop — 150+ ways to make delicious, nutrition-packed meals using Activz whole-food powders, will be available at the Natural Products Expo East Show at the Baltimore Convention Center on September 18th-20th at Booth #5623. Montel Williams will join Activz’s Frank Davis to sign the new Activz recipe book and answer questions on September 19th, 12-1:30 p.m. Eastern Time at Booth #5623. For an Expo Media Sample Kit or for more information about Activz, visit http://www.activz.com or call (855) 782-0447.

About Activz Whole-Food Nutrition:


Activz, found in over 700 stores nationwide, is whole-food nutrition, simplified. Activz is a natural products company devoted to providing “food actives” – the living, bioactive nutrition of whole foods – in the most convenient forms possible, all while retaining 100% whole-food integrity. The “Stealth Health Revolution” is a campaign aimed at helping millions of families incorporate whole-food nutrition into their lives and to provide tools to consumers who have long believed they must choose between healthy eating and convenience. http://www.activz.com

More Recipes Press Releases

New Activz Greens Smoothie with 8 Organic Superfoods & More Launched at Natural Products Expo East

New Activz Greens Smoothie with 8 Organic Superfoods & More Launched at Natural Products Expo East

Baltimore, MD & Salt Lake City, UT (PRWEB) September 19, 2014

Activz Whole-Food Nutrition is pleased to launch the new Activz Greens Smoothie product, a new whole-food produce powder smoothie, at Natural Products Expo East, September 18th-20th in Baltimore, MD. Activz Greens Smoothie is a whole-food powder with 8 organic super foods combined in one convenient – and absolutely delicious —Greens Smoothie. Details released at Natural Products Expo East, September 18th-20th in Baltimore, MD.

The new Activz Greens Smoothie provides phytonutrients from 8 organic super foods: kale, spinach, parsley and spirulina, plus grasses including barley, oat, alfalfa and wheatgrass. The Activz Greens Smoothie:

    Is satisfying and sweet to taste with just 1g sugar.


     Eliminates the washing and chopping steps that are usually required to get the benefits of organic greens.†


    Is rich in the green pigment chlorophyll, a potent antioxidant that supports ongoing detoxification.†


    Provides even more antioxidants from fruits and herbs, including grape seed, curcumin, citrus fruits, berries and more.†


    Comes with a blend of 10 diverse probiotic strains, which help support a healthy gut.†


    Provides the naturally occurring plant fiber and enzymes that support nutrient absorption and healthy digestion.†


    Is an excellent source of vitamin C, sourced from organic acerola cherries, and vitamin D, sourced from organic white button mushrooms.

†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

The new Activz Greens Smoothie is part of of the revolutionary new whole-food and organic produce powders line by Activz Whole-Food Nutrition that are easy-to-use, preservative-free and available in a variety of organic fruit, vegetable and grass options like organic kale, beet, carrot, mango, strawberry, blueberry-acai and more. Thanks to the Activz patented dehydration process, a method which gently evaporates only the water molecules while leaving vital nutrients intact, the powders retain all the nutrition of fresh produce.

Details about the rest of the Activz produce powder line, and the new Activz recipe book, The Simple Scoop — 150+ ways to make delicious, nutrition-packed meals using Activz whole-food powders, will be available at the Natural Products Expo East Show at the Baltimore Convention Center on September 18th-20th at Booth #5623. Montel Williams will join Activz’s Frank Davis to sign the new Activz recipe book and answer questions on September 19th, 12-1:30 p.m. Eastern Time at Booth #5623. For an Expo Media Sample Kit or for more information about Activz, visit http://www.activz.com or call (855) 782-0447.

About Activz Whole-Food Nutrition:


Activz, found in over 700 stores nationwide, is whole-food nutrition, simplified. Activz is a natural products company devoted to providing “food actives” – the living, bioactive nutrition of whole foods – in the most convenient forms possible, all while retaining 100% whole-food integrity. The “Stealth Health Revolution” is a campaign aimed at helping millions of families incorporate whole-food nutrition into their lives and to provide tools to consumers who have long believed they must choose between healthy eating and convenience. http://www.activz.com

New Activz Greens Smoothie with 8 Organic Superfoods & More Launched at Natural Products Expo East